Thursday, June 17, 2010

Share, and Share Alike

HP and Yahoo are set to release a net-connected printer (ePrinter) that will provide scheduled delivery content.

HP's ePrint printers, some of which will become available next month, are connected to the user's home router, which means they will have an IP address. IP addresses can be used to identify an approximate area where the Web-connected device is located, opening the potential for targeted advertisements based on location.

So let's see. An IP sniffer, needed to properly target the advertising, HP's habit of providing the printer with plenty of memory, (you might want to reprint that manafesto, I mean advertisment from last month) a hole in the firewall exempting the scheduled content, and ink that costs a kajillion dollars per oz. To rephrase, they get the contents of your drive, you get photo-quality advertisments and the bill. Hot dang daddy, sign me up.

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